Writing a competitive analysis

The strategies used by each competitor to achieve their objectives. A List of Competitors The analysis begins with a list of your company's competitors.

Writing a competitive analysis

So, you can use the Excel template to guide your own competitive analysis, the PowerPoint template to present this analysis to key marketing leaders, and the Word document as a memo to senior business leaders who would be less interested in all of the details.

Getting started Digital marketing makes conducting a competitive analysis easier than it has ever been. While in the past, your best opportunity might have been to dive into the SEC filings of a public company, and perhaps sign up for their mailing list and buy some data from a business information vendor, now much of the information you need to know is publicly available … even metrics.

You can use social media and product review sites to see what customers think of your competitors, as well as obtain some real metrics on how many followers they have.

You may not get all of your possible competitors, but you will get those that are working hard to steal traffic from your site. Sometimes companies will focus too much on reviewing their traditional competitors and forget to frequently monitor search results to see if there are new competitors in the mix or potential new substitutes for your product or service.A Competitor Analysis template is a tool which can be used to help you outsmart your competition by helping you to spot opportunities and threats and make the right strategic decisions.

It is a working document that should be regularly updated and can be used to gain alignment within the organization around where it competes with competitors. The competitor analysis section can be the most difficult section to compile when writing a business plan because before you can analyze your competitors, you have to investigate them.

Competitive Analysis Template Example

Here's how to write the competitor analysis section of the business plan. A competitor analysis report shows how your company compares to its competitors in a wide array of areas.

Writing a competitive analysis

The results of these reports can be highly valuable, especially in competitive industries. When it comes to developing your eCommerce business plan, writing a competitive analysis is one task that you don’t want to skip. Even if your ultimate goal isn’t to secure funding from investors, your competitive analysis plays an essential role in shaping your eCommerce strategy.

A good competitive analysis is a scouting report of the actual market terrain that your company must navigate in order to be successful. And there is no person better equipped to write one than a market-savvy technical writer.

A competitor analysis report shows how your company compares to its competitors in a wide array of areas. The results of these reports can be highly valuable, especially in competitive industries.

How to Write a Competitive Analysis