An exercise in jumping through hoops? Having been through this process recently I thought I should share our story, and my tips for getting through the process without getting burned.
Hire Writer Marketing Strategy for Chocolate Bar Introduction The marketing strategy or marketing decisions are taken on the basis of internal and external environment of an organization. There are several forces that affect to marketing decisions. This paper would examine the different concepts of the marketing decision or marketing strategy.
It would also explain the importance of marketing research and impact of change in environment on the marketing decisions. Environmental Impact on Marketing Decision The success of the marketing decision completely depends on its internal and external environment. The external environment influences more to the marketing decision as the marketing decisions are taken for the external stakeholders for the profitability of internal stakeholders.
The market researcher has to analyze the change in the environment order to make the effective marketing decisions.
The change in the demographic environment describes the change Marketing strategies when dealing with choc the age structure, shift in geographic population and educated population. It increases diversity that reduces effectiveness of marketing decision.
The change in the political environment causes a change in the marketing strategies such as pricing, promotional decisions.
The change in technology also affects the marketing variable decision of the marketer. Importance of Marketing Research Marketing research could be defined as the gathering of the relevant information from the market about the product and services of the company.
The marketing research helps to identify the important elements that may affect the effectiveness of the products and services of the company. The information about the current happenings in market place helps to establish an effective marketing strategy.
The marketing research is also the basis of pricing policies of the organization. The market research helps to identify the demand and consumer behavior pattern of the customers that helps to make the effective marketing policies.
The marketing information is also used in the marketing research as inputs that are significant to generate more output for the organization in an effective manner.
The market research is carried out in the consumer, product and distribution areas to enhance the effectiveness of marketing decision of marketer. Buying Behavior The analysis of the buying behavior of the consumer is quite important as it is determined the success and progress of a business.
The end users buy a particular product or service from the organization to accomplish its physical and mental requirements.
The influence of the distribution channel also affects the buying behavior of the end user Rolnicki, There are various several other factors that may affect the buying behavior of the consumer such as product price, quality, channel etc. Market segmentation can be defined as the marketing concept that can be defined as the sub-set of markets.
The market segment helps the management to focus on the particular market perspective that causes an increase in the marketing strategy effectiveness of the business. It is because; customers in each group or market segment have homogenous need and requirements that can be fulfilled in an effective manner.
The market segment for chocolate bar can be established on the basis of demographics. The age and gender variables would be beneficial to classify the market for chocolate bar.
It is because the chocolate is mainly consumed more by children and females. This segmentation would be effective to increase market share of chocolate bar. Target market or marketing could be described as the target audience or customers in a particular market segment. It can also be defined as the focus of marketing efforts of a business on the people.
A particular group is established for the target market. The target marketing is quite effective and beneficial to increase the effectiveness of marketing strategies Target Market, In the children market segment the children between the ages of 6 to 16 would be target for chocolate bar while in the female market segment the teenage and young girl would be targeted for offering chocolate bar.These emerging chocolate consumption trends present new marketing opportunities for established chocolate retailers and newer niche businesses.
Advertising Campaign. Creative Marketing Strategies that will get Results November 12, Once upon a time if you wanted to market a product the gold standard was advertising either on the TV, print or billboard ads.
Essay on Marketing Strategies When Dealing with Choc. Bars Marketing Strategy for Chocolate Bar Introduction The marketing strategy or marketing decisions are taken on the basis of internal and external environment of an organization. The marketing research is quite significant to understand the current happenings in the marketplace (Lamb, Hair & McDaniel, ).
The information about the current happenings in market place helps to establish an effective marketing strategy. The marketing research is also the basis of pricing policies of the organization.
Nov 05, · There are a variety of strategies that a business can take to overcome threats to its marketing efforts. The very first step, however, is to understand what a threat is and what causes them.
Jul 31, · Wulandaria Yes, but in a rather different way. I am mildly autistic (or so what my parents told me about what the psychologist told them when I was like, two). more Yes, but in a rather different way.
I am mildly autistic (or so what my parents told me about what the psychologist told them when I .