Mobile promotion image via Shutterstock Location-based services LBS use real-time geo-data from a mobile device or smartphone to provide information, entertainment or security. Some services allow consumers to "check in" at restaurants, coffee shops, stores, concerts, and other places or events. Often, businesses offer a reward — prizes, coupons or discounts — to people who check in. After a smartphone user opts-in, the service can identify his or her location down to a street address without the need for manual data entry.
Flipboard Location data is a vital part of the mobile experience and enables some of the most widely used mobile apps, which can be used for geo-social networking, navigation and travel, retail and real estate searches, and Location based services essay marketing and advertising.
Whether used for locating friends in the area, finding the nearest restaurant or advertising deals to shoppers who are in the neighbourhood, location-based services LBS grant users access to relevant, up-to-date information about their surroundings and allow businesses to provide current updates to their customers.
All these features offer a dynamic user experience, providing a new level of convenience that changes the way businesses interact with customers and other enterprises.
The first two stages in the evolution of commercial location services have been location enhanced applications such as local information like closest pizza and location-based applications such as navigation in which location is intrinsic to the application.
In former, location arguably makes the application better but it could stand by itself and the latter represents applications that only make sense with location. The advancement in Hybrid location technologies had brought about major improvements in accuracy, reliability and the services that can be delivered.
Due to these advances, LBS were increasingly being deployed in mission-critical applications such as guiding emergency services directly to a caller. Past trends and statistics through which the LBS travelled Among the smartphone activities measured, getting location-based information is the most universal task.
Younger adults are especially likely to reach for their phone for something other than calling and texting. Getting location-based information is the one activity measured that is common across all age groups, however. A lot of startups are working on this area by the fusion of wireless sensors, geo-magnetic field and beacons which will be complementing the GPS.
Usage and application of the LBS will experience a major shift, creating a better environment empowered by Artificial Intelligence. Augmented reality is yet another arena where the real and the virtual world are combined to deliver a broad range of application. The relevancy of such applications will be highly dependent on the location data.
The future may also experience the integration of Indoor and Outdoor LBS, which will facilitate a seamless M2M machine to machine communication.
Emergency cases, rescue operation and disaster management will receive limelight LBS in near future. The reason for giving up on privacy is attributed to the relevancy of the information associated with LBS. This represents billions of dollars.
Location is an increasingly critical element of digital marketing for brands and enterprises. The key findings of the report is as follows: Only Germany saw a 3 percent decrease in location-based marketing usage.
Big data analytics provide enriching insights on consumer buying patterns so that the retailers can increase their sales volume and enhance customer search experiences. The past analysis shows that the retail companies have dominated the Indoor LBS than other segments such as hospitals, airport, government agencies, public security and etc.
These services also provide social information such as ratings and reviews, product videos, and recommended products, thereby improving the overall shopping experience.How to Write a Research Paper. What is a research paper? A research paper is a piece of academic writing based on its author’s original research on a particular topic, and the analysis and interpretation of the research findings.
Geocoding is the computational process of transforming a physical address description to a location on the Earth's surface (spatial representation in numerical coordinates). Reverse geocoding, on the other hand, converts geographic coordinates to a description of a location, usually the name of a place or an addressable location.
Geocoding relies on a computer representation of address points. Frederick Taylor's innovations in industrial engineering, particularly in time and motion studies, paid off in dramatic improvements in productivity.
copyrights:Aleksander Buczkowski During last several years, one could observe revolution in location-based technologies and geospatial information. Due to ubiquity of geographic layer in many everyday activities, people are getting more conscious about the spatial aspect of life.
Popularity of personal navigation devices as well as mapping services .
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