Social Movements The Role and Influence of Mass Media Mass media is communication—whether written, broadcast, or spoken—that reaches a large audience. This includes television, radio, advertising, movies, the Internet, newspapers, magazines, and so forth.
Selected examples of individual studies are provided below: Those with higher qualifications felt the media had a negative influence on perceptions of mental illness4; A German study found students who read a negative article about mental illness expressed more negative attitudes toward people with mental illness.
Also the researchers noted a trend toward an increased desire for social distance among students with a higher TV consumption5; Another German study investigated the relationship between media consumption and desired social distance towards people with a mental illness using a representative population sample.
Findings indicated that depression is portrayed in the Australian media more frequently than other forms of mental illness8. Some of the key findings included: Specifically, the study found the following changes in Australian reporting about mental illness: The majority of items on mental illness did not stereotype people affected as violent, unpredictable, unable to work, weak, untrustworthy or unlikely to get better.
Mental illness in the news and information media: Commonwealth Department of Health and Aged Care. Mental health and illness in the media: A review of the literature. A discourse analysis of mental health related news in two Australian newspapers. Perceptions of a South African schizophrenia population with regards to community attitudes towards their illness.
Social Psychology and Psychiatric Epidemiology, 41, Media consumption and desire for social distance towards people with schizophrenia.
European Psychiatry, 20, People never see us living well: Australian and New Zealand Journal of Psychiatry, 39, Portrayal of Depression and other mental illnesses in Australian nonfiction media.
Journal of Community Psychology, 33 3 The Media Monitoring Project: Changes in media reporting of suicide and mental health and illness in Australia:More generally, however, fear is exploited more subtly and the media strategies that health related industries (pharmaceutical, alternative, nutrition, food, etc) have invested in appears to pay off for them as the title from another BMJ article reveals: Who needs health care—the well or the sick?
(Volume , April 23, , p). Consumer Reports asks experts to weigh in on the myths and facts about head lice, sharing what you really need to know about how these pests spread, the risks they pose, and how to treat them.
Mental health and illness in the media: A review of the literature. Canberra, ACT: Commonwealth Department of Health and Aged Care. Canberra, ACT: Commonwealth Department of Health and Aged Care.
 Hazelton, M.
(). In the field of public health, the growing efforts to influence the public's health-related views and actions through entertainment media are called "entertainment education." The mass media is in the business of affecting how and what people think.
A final area of theory that is particularly relevant to new media is the effect of media multitasking either using media while engaging in other, nonmedia, activities (e.g., doing homework, washing dishes) or using multiple media at the same time.
The Role and Influence of Mass Media Mass media is communication—whether written, broadcast, or spoken—that reaches a large audience. This includes television, radio, advertising, movies, the Internet, newspapers, magazines, and so forth.